Google Penguin is a term for a Google algorithm update, introduced in the year of 2012, April 24. The Penguin update is projected for reducing SERs (search-engine rankings) of websites that breach guidelines declared by Google’s webmaster. Users using black-hat SEO strategies involved in artificially increasing the ranking of a website or webpage by employing the more number of links directing to the webpage.
Lately Google updated its Penguin 2.0 algorithm. It’s considered as the most important update since the previous year. The original Penguin update was presented in the year of 2012 & it was planned to aim sites believed to be spammy, particularly site that’re breaching Google’s supplied guidelines concerning link building on websites. Lately, Google has upgraded its algorithm & now the Penguin 3.0 is believed to be much more effective than Penguin 2.0. How penguin algorithm works?
The central idea behind Penguin update is to bring out quality content on SERPs (search engine result pages) instead of web content that’ve great SEO. Penguin is supposedly dedicated on eradicate web spams & websites that employ black-hat SEO methods, for example, hidden texts, keyword stuffings, cloaking, etc. All these methods are known as immoral tricks.
If your site got struck by Penguin update, then you’re in big trouble. This signifies that Google does not like your site. However, the good news is recovery from Google algorithm update is always possible though it requires a lot of time and effort from you.